"Effortless Cool" is how owner Lena Pfalz describes the style she pursues with her store, which opened in 2016. For her, Beyond Studios is a fashion playground that knows no boundaries. "I simply look for beautiful things from all over the world," says Pfalz, referring to products from brands such as Hope, Les Coyotes de Paris, Little Liffner, Hap Ceramics and The Sept. Minimalist cuts and neutral colours such as blue, grey, beige or black form the fashionable bracket that holds the range together. Particularly beautiful: the small winter garden in the entrance of the store, which makes you forget all about diesel and petrol.
