The VIU flagship store on Benrather Straße, just a few steps away from Carlsplatz, is visually different from the classic eyewear retailer. Here, the chic, straightforward frames await their buyers in a beautiful light wood interior. Each pair of VIU glasses is designed in Switzerland and handmade in 80 steps in an Italian family business in the Dolomites. Transparent production and distribution, a fair and sustainable product, and all from a single source - no wonder VIU's business idea took off and the company expanded to Germany just two years after it was founded. Düsseldorf has had its own flagship store since 2016.
