The company also has its own brand, called 'Rüschenbeck - The Watch', a men's collection that is particularly appreciated by connoisseurs. In fact, the owner family has a centuries-old watchmaking tradition. Henricus Rüschenbeck learned the craft of watchmaking back in 1773, and his descendants Gerhard and Wilhelm Rüschenbeck have been running the jewelry store since 1995, now in the third and fourth generations.