Firstly, of course, there is the collection, which reflects the US lifestyle more perfectly than almost any other. With the help of digital high-tech equipment, i.e. tablets and touchscreens, it is sold here in a very contemporary way. And then there is the in-house café 'People's Place Deli', named after Tommy Hilfiger's first fashion store, which can be reached via the entrance on Blumenstrasse. Here, too, the digital future is the present: a selfie is printed on the cappuccino in a matter of seconds, for example. The coffee beans are supplied by the Bazaar roastery, the cakes by Café Hüftgold in Flinger - both are among the most established addresses in the city.