In 2000, fashion professionals Evelyn Hammerström and Reinhard Haase opened their first shop - today, the Jades cosmos has grown to include a shop for women and the online shop JADES24 and is considered the address with the highest density of celebrities in the city. Sometimes it is Victoria Beckham or Georgia May Jagger who pay a visit to Jades on the occasion of a product launch, press contingent and groupies included. National footballers, film and TV celebrities and influencers are more at ease in the hallowed halls, browsing through the collections of Off-White c/o Virgil Abloh, Kenzo, Iro, Lala Berlin and Amiri. The range at Jades is broad, from casual to luxurious - but there's always a bit of glamour involved.
