Fashion professionals Evelyn Hammerström and Reinhard Haase opened their first shop in 2000 - today, the Jades cosmos has grown to include the online shop JADES24 with one shop each for women and men and is considered the address with the highest density of celebrities in the city. Sometimes it's Justin Timberlake, sometimes Victoria Beckham or Georgia May Jagger who pay a visit to Jades on the occasion of a product launch, press contingent and groupies included. National footballers, film and TV celebrities and influencers move about the hallowed halls more unperturbed, browsing through the collections of Off-White c/o Virgil Abloh, Kenzo, Iro, Lala Berlin and Amiri. The range at Jades is broad, from casual to luxurious - but there's always a bit of glamour involved.
